Maersk is aiming to allow US and Canadian importers to coordinate customs activity through a single process flow as it seeks to more fully leverage its February acquisition of the North American customs broker Vandegrift.
That acquisition is part of Maersk’s broader and ongoing push to be a global logistics integrator, backed by a growing suite of digital products. The latest product is one it calls Maersk Customs Navigator, a solution offered by Vandegrift that Maersk is seeking to integrate into its origin and supply chain management services, the company told JOC.com.
“The next step is to fully integrate this part into upstream supply chain data — that is a work in progress,” said Maersk North America managing director Narin Phol. “The key thing is how we use this data and automation to drive speed in our industry.”
The Navigator product is available to customs brokerage customers in the United States and Canada and supply chain management origin services customers in Asia.
Phol said the product is essentially intended to give shippers “a ‘single window’ experience where customers don’t have to go to multiple systems to get their supply chain management milestones and customs house broker milestones, but instead go to one place — Maersk Customs Navigator — for this information. The benefits are enormous, such as saving hours of work, preventing data errors, and reducing overall effort from both Maersk and their customers.”
Maersk told JOC.com that if the importer is a customs brokerage customer, it can have access to all of its shipments regardless of whether the customer uses Maersk for ocean freight or supply chain management services. Maersk Customs Navigator is a visibility, reporting, and customs classification tool that does require the importer to be a brokerage client.
The solution is specifically aimed at importers managing multiple data sets when filing customs entries by country. “Most customs brokers also use different information systems for different countries,” Maersk said in a statement.
Vandegrift president Mark Zeitlin said Maersk supply chain management data feeds will be added into the customs brokerage system to enable real-time tracking and exception reporting.
“Maersk is one of the largest supply chain providers in Asia,” Phol told JOC.com. “The ability to connect … and not having people key-in the data by driving automation and using the system to analyze this [information] — that’s where we would like to differentiate.”