Hapag-Lloyd tabs Blume for digital drayage help

Hapag-Lloyd tabs Blume for digital drayage help

Shippers are starting to expect container lines to connect the dots on data and execution between modes, one of the drivers of Hapag-Lloyd turning to Blume to help manage drayage data. Photo credit: Shutterstock.com.

German container line Hapag-Lloyd next month will begin using software from logistics solutions provider Blume Global to manage its drayage operations in North America amid increasing shipper demand for electronic tracking and shipment management.

Blume will assist Hapag-Lloyd in tracking cargo on its door shipments by tapping into location data from its North America drayage carriers. That includes connecting data from dispatch work orders, drayage rates, appointment scheduling, accessorial charges, live tracking, proof of delivery, and invoicing, and providing analytics across that network of drayage providers.   

“Our North American customers are asking for enhanced end-to-end shipment visibility to better manage their supply chains and by implementing this integrated cloud-based solution we will be able to offer that value-added service,” Uffe Ostergaard, president of Hapag-Lloyd North America region, said in a statement Thursday.

Blume said it will eventually roll the solution out to Hapag-Lloyd’s global network of drayage providers.

Digital forefront

Hapag-Lloyd is the world’s fifth-largest container line and has been at the forefront in the industry of building or adopting digital tools with the intent to enhance the procurement, managing, and tracking of ocean freight shipments. Those initiatives include Quick Quotes, the first carrier-operated web-based instant quoting platform, as well as an investment in reefer container sensors from tracking device maker Globe Tracker.

Blume, formerly known as REZ-1, is a technology provider spun out of the chassis provider Direct ChassisLink by its private equity owner Apollo Global Management. It provides visibility and shipment execution solutions across modes to shippers, container lines, third party logistics providers (3PLs), and container terminal operators. According to its website, customers include Maersk, Expeditors, Ocean Network Express, Werner, CH Robinson, Union Pacific, CSX, Norfolk Southern, and Kuehne + Nagel.

Contact Eric Johnson at eric.johnson@ihsmarkit.com and follow him on Twitter: @LogTechEric.