Tech startups' differing funding paths hold risks, gains for BCOs

JOC Technology

Tech startups' differing funding paths hold risks, gains for BCOs

| Aug 29, 2018 3:08PM EDT
The critical questions for early-stage software providers targeting the beneficial cargo owner community are these: what is the best path to reach shippers in a financing environment flush with cash? And can a startup get traction among customers quickly enough to drive revenue, or does it need outside investment to help it develop scale?
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