COLUMBUS LINE USA INC. (Jersey City, N.J.) - Juergen Pump was named senior vice president for this U.S. arm of Columbus Line, a subsidiary of Hamburg-Sud - The Shipping Group.

He will have responsibility for operations, equipment, and logistics. Most recently Mr. Pump served with Hapag-Lloyd AG as senior vice president for the Western United States, based in San Francisco, where he had responsibility for

trans-Pacific and West Coast-North Europe services.Before that he worked in the German shipping line's Atlantic operation. He worked for Hapag-Lloyd since 1972 in various capacities in the United States and in Germany.

HEALY & BAILLIE (New York) - This maritime law firm has added two partners. Michael J. Murphy joined as a litigator in the insurance, professional liability, and international insolvencies areas.

Also, Robert E. Wilder joined the firm. He will also practice in the insurance area with Mr. Murphy. Both men come to the firm from Morgan, Lewis & Bockius.

INFORMATION SYSTEM AGREEMENT (San Francisco) - Jim Barker was named business manager for the Information System Agreement, a 10-carrier group organizing a joint standardized global electronic data interchange system.

Mr. Barker had worked as the marketing director for OOCL (USA) Inc., where he became involved in the development of the ISA. Before that he performed marketing duties for Itel Rail Corp. and Soo Line Rail- road. Before going into transportation in 1988, Mr. Barker worked for International Multifoods as a grain merchandiser and manager.

In his new capacity Mr. Barker will market the ISA's new software, called Ocean, which is designed to improve shipment documentation and tracking functions. ISA members include American President Lines, Crowley American Transport, Hapag-Lloyd AG, Kawasaki Kisen Kaisha, Maersk Line, Nedlloyd Lines, OOCL, P&O Group, and Sea-Land Service Inc.

MAN B&W DIESEL INC. (New York) - Jack Goode joined this marine diesel-engine maker as assistant sales manager.