EXPORTERS OFFER CLINTON ADVISER POLICY-CHANGE SUGGESTIONS

EXPORTERS OFFER CLINTON ADVISER POLICY-CHANGE SUGGESTIONS

The White House got an earful from local exporters when it came here Friday to solicit views on what policies it should adopt to boost the sales of U.S. goods abroad and what concessions to negotiate from foreign governments.

The trip by Ira Magaziner, President Clinton's special adviser for policy development, is part of the White House effort to come up with new ideas that would help reverse the country's lopsided trade balance.Mr. Magaziner is head of a special White House task force, made up of members of the National Security and Economic Councils, which was set up last summer to study the problem and report policy recommendations to Mr. Clinton by next spring. He said the end result will be a recommendation "for four, five or six things that we can focus on at the presidential level."

"We believe exporting successfully is a key to the success for American companies," Mr. Magaziner told a group of some 50 members of the District Export Council of New York.

He said the task force plans to hold dozens of similar meetings with individual companies and business organizations throughout the country to find out where the key roadblocks to exporting lie.

Among the most frequent problems listed by the participants was the financing of exports to the emerging economies, lack of protection of intellectual property in many of the most promising markets and non-tariff

barriers in the form of redundant testing and certification requirements.

The former communist-bloc countries were singled out as having the most labyrinthine bureaucracies for U.S. exporters to penetrate.

Also included on the exporters' gripe list were high tariffs imposed on U.S. goods throughout Latin America and official corruption worldwide.

But many laid some blame at the door of the U.S. companies and officials, singling out general ignorance of foreign markets and cultures and inconsistency in the U.S. application of trade policy.