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MOTOROLA, HUNGARY SET

CELLULAR PHONE DEALMotorola Inc. signed a $5 million contract to provide cellular telephones to Hungary, the company said.

Motorola said the deal makes it the first company to supply mobile phones in Eastern Europe.

Motorola's British subsidiary said it would deliver the phone equipment over the next two years to Hungarian Radiotelephone Ltd., a joint venture between Hungarian Telecommunications, previously Magyar Posta, and U.S. West International.

Meanwhile, Motorola said its speech and coding device used for digital cellular phones has been chosen as the standard for Japan.

The Research and Development Center for Radio, an independent research center commissioned by the Japanese Ministry of Post and Telecommunicat ions, selected Motorola's encoder as the standard, a Motorola spokesman said Wednesday.

PPG INDUSTRIES PLANS

FRENCH JOINT VENTURE

PITTSBURGH - PPG Industries said Thursday its Chemicals Group and Essilor International of France have agreed to form a joint venture to manufacture and market lenses for consumer eye wear. PPG will hold 51 percent interest in the new company.

The joint venture, to be headquartered in St. Petersburg, Fla., will focus on manufacturing Transitions optical plastic photochromic lenses, which darken when exposed to outdoor light, developed and patented by PPG and Essilor.

Essilor, headquartered in Paris, is Europe's largest ophthalmic company and a world leader in ophthalmic lenses. Its 1989 sales were about $800 million.

TOYS 'R' US TO OPEN

STORES IN JAPAN IN 1991

NEW YORK - Toys 'R' Us expects to open five or six stores in Japan in 1991, Michael Goldstein, chief financial officer said after the company's annual shareholder meeting Wednesday.

Toys 'R' Us' efforts to open in Japan are seen as a test case for American retailers trying to enter the Japanese market.

In March, the Japanese Ministry of International Trade and Industry took steps to abbreviate the procedures needed under Japanese law to open a large store.

Mr. Goldstein said applications Toys 'R' Us is making to operate stores in Japan are progressing well.

NETWISE INC. OPENS

DIVISION IN UK

BOULDER, Colo. - Netwise Inc., a computer software company, said it opened an overseas division in Wokingham, England. The overseas company is called Netwise International Ltd.

Don Taylor, vice president and European general manager, will be based at the new office. Netwise plans to expand its international operations into all major world markets.

TEXAS INSTRUMENTS INC.

TO SERVICE AST'S GEAR

IRVINE, Calif. - AST Research Inc. said it allied with Texas Instruments Inc. of Austin, Texas, to service AST computers worldwide.

TI's Information Technology Group will provide on-site and post-warranty repairs to AST distributors, resellers and consumers in both domestic and international markets.

Immediate plans include servicing systems in Britain, Canada and Italy.

FRENCH VOTE TO BAN

TOBACCO ADVERTISING

PARIS - The Cabinet on Wednesday voted to ban all tobacco advertising in France by 1993 in what would be one of the world's toughest anti-smoking laws.

The bill also would severely restrict advertising for alcoholic beverages. Ads for hard liquor would be allowed only in publications oriented specifically toward adults, and these would have to carry a message about the health hazards of drinking.

A separate bill is expected to be introduced soon that would raise cigarette prices by 15 percent - the biggest single hike ever in France.

The new law is expected to win easy approval in the National Assembly.