India’s reefer cargo trade appears to be the new mantra for Maersk Line and its peers looking to capture a larger share of the emerging economy market.
Maersk Line India told JOC.com that it has substantially expanded its end-to-end cold chain service to and from India, which has enabled domestic reefer shippers to venture into new geographies.
“India is on an exciting growth path and with our focus on adding value to the customer’s end-to-end cold chain, the commitment to support the growth of the trade is very strong and visible,” said Steve Felder, Maersk’s newly appointed managing director for India, Sri Lanka, Nepal, Bangladesh, Maldives, and Bhutan.
Maersk Line said it was the first carrier to introduce a “store-to-door” facility for perishable goods across various locations in the country, which have proved to be a major boon for hinterland shippers, who — in the absence of reliable service offerings for such cargo — had limited global market access and were incurring high, extra logistics costs.
“Whether it’s a small local startup planning big or a large multinational entering a new market, we enable trade and growth by being closer to your [the shipper’s] business and by developing solutions to suit the specific needs of the cold segments,” Felder said.
The world’s largest container carrier said it has, over the past year, shipped and delivered a string of perishable consignments for Indian exporters and importers, using its one-stop, specialized supply chain logistics solution and globally established expertise in refrigerated cargo transportation.
“These innovative service offerings help save transportation time between the point of origin and the port, reducing it considerably, facilitating a one-stop solution closer to the place of origin of cargo,” it said.
Maersk — major transporter of Indian fresh fruit
Those “industry-first” logistics operations mostly consisted of fresh fruits operations, including a consignment of kinnows from Sonepat, Haryana, to Novorossiysk, Russia; bananas and pomegranates from Krishnapatnam, Andhra Pradesh, to Dammam and Jeddah, Saudi Arabia; papayas from Mangalore, Karnataka, to Jebel Ali, Dubai; and frozen fruit juice and dry fruit imports into the northern capital region and Gujarat.
Maersk said those tailor-made, specialized logistics activities amply reflected its competitive prowess in refrigerated cargo transportation and its customer-centric approach, and that it is constantly looking for ways it can better serve the trade and facilitate ease-of-doing business in the supply chain ecosystem; all of the aforementioned is aimed at further reducing costs and transit times.
“The team at Maersk Line is committed to creating a robust trade environment, in which Maersk’s sustainable cold chain solutions will play a pivotal role.”
Maersk handles about 20 percent of India’s container freight. To better position itself in the growing region, the Danish carrier has made a host of moves to generate synergies between its various group transportation units, such as shifting calls to its sister terminal unit APM Terminals Pipavav, in tandem with its global strategy.
The Maersk India Subcontinent network encompasses 27 offices, nearly 400 employees, and 56 inland locations.