Through a partnership with the software provider BlueX Trade, Evergreen will provide shippers and non-vessel-operating common carriers (NVOs) with the ability to book digitally with the Taiwan-based container line across its “thousands of routes, and book within minutes directly with Evergreen,” the companies said in a statement Tuesday.
BlueX said it is also building a “trade-matching network that integrates the logistics ecosystem required to move a shipment from door to door,” with future enhancements to include services such as freight financing, trucking, and insurance.
“Evergreen Marine decided to partner with BlueX and will launch with the platform because the solution has the potential to be the most effective monetization channel for all of our space, globally,” said Eric Wang, executive vice president of marketing at Evergreen Marine Corp.
Digital online booking platforms for ocean freight have expanded widely in the last year, with both container lines and global freight forwarders offering such capability. The tools are, in the near term, primarily designed to lure either spot freight or volume from shippers that would normally be outside the typical sales reach of carriers and global third-party logistics providers (3PLs).
“We believe carriers open to connecting the industry through technology have the potential to unlock huge value from their existing network,” said Sean O’Malley, CEO of BlueX Trade. “By joining the CarrierX Initiative, carriers get the latest technology solution along with the ability to monetize their container volume with new revenue sources.”
BlueX Trade was founded in 2018 and is based in the United States and Taiwan.