CMA CGM has launched a business matchmaking service for its long-term customers, helping to pair importers and exporters with potential partners as the carrier continues to expand its reach beyond its core ocean transport.
The Networking Intermediation Service, unveiled Thursday, will use the carrier’s global shipping network to provide tailored support for customers and help them find new markets and partners.
Mathieu Friedberg, CMA CGM Group’s senior vice president/commercial and agencies network, who was named Wednesday as CEO of CEVA Logistics to replace Nicolas Sartini who is leaving the company, said the networking service was launched in response to a real need expressed by its customers.
“Our objective is to help our serious and reliable clients to grow their businesses while reducing their risk and diversifying their portfolios,” he told JOC.com.
However, the matchmaking service is not open to everyone. To qualify, customers will need to meet certain criteria, namely having a business expansion plan. They must also have had a long-term relationship with CMA CGM, comply with the CMA CGM Code of Ethics, demonstrate sound management, and be clear of liabilities and outstanding payments to the carrier.
Finding a match
Customers meeting the requirements will be handled by a team based at CMA CGM’s Marseille head office in the south of France that will screen its client network across the world and in all business sectors to find the most suitable partners. CMA CGM will provide a list of potential partners who between them will negotiate on how to develop the business.
The networking service will be offered free to importers, but exporters that close a deal with the partner recommended by CMA CGM will be charged a fee per container loaded.
CMA CGM said the matchmaking service is in line with its customer-centric strategy, but it can also be seen as another example of a carrier expanding services beyond its core product of container transport. Late last year, CMA CGM launched a trade finance product for importers and exporters, offering a range of solutions from extended payment terms to financing advances that capitalized on the emergence of platforms that make access to capital easier.
The tailor-made solutions will initially be available to customers of CMA CGM and subsidiary lines ANL, APL, and CNC based in India, Dubai, Singapore, Hong Kong, Malaysia, Indonesia, and the Philippines before gradually being deployed to other countries.
CMA CGM also offers an integrated cargo insurance product with ocean freight, which enables shippers to purchase freight and insurance in one quoting and invoicing process.