Joe Cutrona, who led the association representing small parcel shippers for two tumultuous decades of change in the U.S. transportation world, died on Christmas Day at his home in Naples, Fla. He was 90.
Cutrona was the executive director of NASSTRAC from 1978 until 1998, a period that included deregulation of transportation across the United States, bitter legal battles over rates and tariffs and the globalization of business that led to the growth of supply chain management.
At NASSTRAC, Cutrona represented shippers in Washington in the changing regulatory environment that spawned new laws and regulations from shipper-carrier contracting for package distribution to the broad international interactions in ocean container transport.
"Joe was such an amazing and generous person, with a big heart and always a big smile," said Terri Reid, treasurer at NASSTRAC. "He understood the inner workings of Washington and knew many influential people. While at NASSTRAC, Joe was a passionate advocate for shippers, but he also possessed a great ability to know and understand both sides of the issues confronting shippers and carriers alike."
Cutrona came to the shipping industry after a long career in the U.S. Army that included service in World War II, the Korean War and the Vietnam War. He retired as a brigadier general.