JAPANESE VISITORS TO HAWAII FAR OUTSPEND AMERICANS

JAPANESE VISITORS TO HAWAII FAR OUTSPEND AMERICANS

The average Japanese visitor to Hawaii spent three times as much a day as U.S. tourists in 1987, according to statistics compiled by the Hawaii Visitors Bureau.

The HVB reported that individual Japanese tourists spent an average of $366.63 a day in Hawaii, compared with $124.82 by tourists from the New England region, the biggest spenders among Americans.Thomas S. Sakata, an HVB vice president for Asia and the Pacific, attributed the high level of Japanese tourist spending to the stronger yen. Mr. Sakata said the value of the yen has increased about 100 percent against the U.S. dollar since 1985.

Although Japanese accounted for 20 percent of Hawaii's tourist total in 1987, their spending was 31 percent of all tourist expenditures, Mr. Sakata said.

The study of visitor spending showed that although individual Americans spent far less on average than their Japanese counterparts, they accounted for about two-thirds of visitor spending in 1987.