DU PONT, CIBA ANNOUNCE PACT TO DEVELOP, SELL FLUORO-FINISHES

DU PONT, CIBA ANNOUNCE PACT TO DEVELOP, SELL FLUORO-FINISHES

Du Pont Co. and Swiss giant Ciba-Geigy Ltd. Tuesday announced an agreement to jointly develop and market their stain-resistant and water-resistant fluoro- finishes used to treat textiles.

Some of the products included in the agreement are Du Pont's "Teflon" soil and stain repellent, and "Zepel," a rain and stain repellent, as well as complementary products produced by Ciba-Geigy, and other un-branded stain and water repellents.The major end-use markets include foul-weather apparel, rugs and other upholstery.

Du Pont will supply the major share of flurochemical intermediates used to manufacture the repellents, and will also be responsible for marketing the products to end-users. Ciba-Geigy will be responsible for all direct sales of the finished goods.

The companies will also jointly contribute research and development to the alliance in hopes of developing new products.

The goods will be produced in roughly equal quantities at both Du Pont's facility in Deepwater, N.J., and at a plant in Augsberg, West Germany, owned by Ciba-Geigy's subsidiary, Pfersee, according to Richard Moody, Du Pont's market manager for fiber additives.

Du Pont estimates that 50 percent of the products will be sold to customers in North America; 25 percent-30 percent to customers in Europe; and the remainder to customer in Asia, where both Du Pont and Ciba-Geigy hope to significantly expand their existing customer bases.

Although neither company was willing to estimate the potential sales the agreement would generate, Mr. Moody said that he hoped he could double his business, currently $100 million a year, over the next four years.