Wise Media launches "Postal Innovation"

JOC Staff |
The first international observatory on innovative technologies and methods in the postal market goes live in 2010 with two events organized by Wise Media. Abu Dhabi to host Postal Innovation Conference, the world's first forward thinking high-end technology congress dedicated to the postal and express shipping industry on May 3-4. Cardinal Postal Innovation Conference & Exhibition to go live in Milan on November 16-18 with a three day conference and a two day exhibition.

January 18, 2010 Wise Media announces the creation of Postal Innovation, a new global initiative to connect representatives of the postal and express shipping organizations with experts in the field of security, wireless and automatic identification from around the world, bringing to life the first international think-tank and observatory on innovative technologies and methods adopted in the postal market sector.

Postal Innovation (www.postalinnovation.com) is the world's first forward thinking high-end technology congress offering a showcase of the most advanced technologies and applications aimed at improving postal and express shipping services, as well as illustrating how they can best be implemented on a global scale to improve business and create new sources of revenue. The 2010 Calendar of Postal Innovation events is as follows:
* Postal Innovation Conference Abu Dhabi, UAE, May 3-4, 2010
* Postal Innovation Conference & Exhibition Milan, Italy, November 16-18, 2010

The inaugural Postal Innovation Conference will take place in Abu Dhabi, United Arab Emirates, on May 3-4.

The event opens its doors in the capital of the United Arab Emirates under the patronage of the Deputy Prime Minister and Minister of the Interior H.H. Sheik Saif Bin Zayed Al Nahyan at the Rotana Beach Hotel on May 3-4, 2010.

The cardinal event of 2010 will be Postal Innovation Conference & Exhibition in Milan, will open its doors on November 16-18, featuring a 3-day conference, a 2-day exhibition and extra networking activities. It will be hosted at the 9th ID WORLD International Congress <http://www.idworldonline.com/&gt; (www.idworldonline.com).

The scope of Postal Innovation encompasses business, technology and methodology aspects. says Sophie B. de la Giroday, President of Wise Media. Postal Innovation explores the intersections of the Physical, Virtual and Financial domains of the Postal and Express Shipping business to analyze the areas where the highest financial contribution resides: for instance in Tracking (Physical + Virtual), Remittance Services (Virtual + Financial), Pension Payments at Postal Office (Physical + Financial) and e-Commerce Payments (Physical + Virtual + Financial).

Wise Media brings to this initiative its deep-rooted experience with automatic identification through organizing the ID WORLD International Congress <http://www.idworldonline.com/&gt; , the leading global symposium on automatic identification. ŒWhat does ID have to do with postal innovation?' one might ask.

ID is in fact pivotal to the business paradigms in the postal and express shipping business. ID is the glue that holds the Physical, Virtual, Financial domains of the postal business together from the inside. ID is the necessary component for the creation of the external trust model. ID is also the change agent as new technologies evolve and disrupt existing processes.

Barcode-based legacy systems have proven effective in meeting both the shippers' and customers' expectations to be able to track and trace shipments on an almost real-time basis for their global business intelligence and visibility requirements. Nevertheless, the global postal and parcel shipping market has long been predicted to be one of the largest potential applications for RFID.

However, advanced identification technologies can provide more than just tracking. Secure identification, authentication and trust is a must in areas such as remittance services and e-commerce, areas which represent the key to improved services and additional revenue opportunities for the postal and express shipping sector. In 2010, Postal Innovation goes live on the occasion of the two major events of ID WORLD, the global thought leadership symposium on automatic identification (see www.idworldabudhabi.com <http://www.idworldabudhabi.com&gt; and www.idworldonline.com <http://www.idworldonline.com&gt; ). All technology platforms of today's advanced identification scenario contributing to enhance processes and innovate the business paradigms in the postal sector will be showcased.

Postal Innovation will offer an important chance for cross-fertilization from other industries already using advanced automatic identification technologies and will act as a think-tank going beyond the specific industry constraints of other events, offering a profound understanding of the cross-sector opportunities and implications of each technology platform. As Postal and Express Shipping Innovation event within a larger ID event, Postal Innovation is expected to foster inter sector innovation and new business opportunities for the postal sector.

While events exist that focus on the business aspects of the postal sector or on engineering and equipment used by postal and express shipping operators, until today there was no forum focusing purely on future innovation in the postal and express shipping sector. This need is what Wise Media's new initiative, Postal Innovation, will address.

Postal Innovation conferences will focus on the following topics: Identification Strategies, Advanced Express Logistics , Geo-Referencing and Personal Referencing, Quality of Service (QOS) Measurement, Interoperability in Item Referencing, Green Supply Chains and Hub Security. The events will review the status of the most advanced projects world-wide and illustrate the most innovative technology platforms as well as applications chosen by the leading players in the postal and express shipping industry. For further information please contact: fabio.virtuani@wisemedia.com

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About Postal Innovation
Postal Innovation is the world's first forward thinking high-end technology congress offering a showcase of the most advanced technologies and applications aimed to improve postal and express shipping services, as well as illustrating how they can best be implemented on a global scale, improving business and creating new sources of revenue.

The inaugural Postal Innovation <http://www.postalinnovation.com/speakers_abudhabi3.htm&gt; conference opens its doors in the capital of the United Arab Emirates under the patronage of the Deputy Prime Minister and Minister of the Interior H.H. Sheik Saif Bin Zayed Al Nahyan at the Rotana Beach Hotel in Abu Dhabi on May 3-4, 2010.

Postal Innovation Conference & Exhibition, going live on November 16-18, is the cardinal event of 2010 and will feature a 3-day conference, a 2-day exhibition and extra networking activities. The event will be hosted at the 9th ID WORLD International Congress <http://www.idworldonline.com/&gt; . For further information visit: www.postalinnovation.com

About ID WORLD International Congress
The ID WORLD International Congress, organized by Wise Media, is the annual world summit on automatic identification. It is the most comprehensive showcase of RFID, biometrics and smart card technologies, and is the only international forum that looks at the auto ID industry as a whole, rather than focusing on a specific technology or vertical sector.

The ninth ID WORLD International Congress will take place in Milan at the Milanofiori Congress Center on November 16-18, 2010, and explore the fundamental issues associated with automatic identification in a variety of market segments via three cornerstone initiatives: the Conference, the Exhibition and the Exchange.

For further information visit: www.idworldonline.com