Smart Containers and the ROI Dilemma: Turning Visibility into Value

Partner

As the container shipping industry moves toward full-fleet digitalization, investments in smart container technology have surged — bringing real-time visibility, predictive insights, and new operational possibilities. Yet a fundamental challenge remains: how can these innovations translate into tangible, monetizable value?

In this webcast, Erik Christian Lund (EVP Maritime & Logistics, Nexxiot), Thomas Bagge (CEO, Digital Container Shipping Association), and Lars Jensen (CEO, Vespucci Maritime) explore the evolving economics of container IoT and the strategic shifts reshaping how visibility is deployed and monetized across the supply chain.

Drawing on insights on ongoing roll-outs and industry movements, this expert panel will address:

• The internal ROI case for smart containers: operational efficiencies, fleet optimization, and predictive repositioning

• The role of standardization in enabling interoperability and scale across global fleets

• Whether smart containers can finally break open the elusive value-added logistics market

• What adoption at scale looks like and how new predictive capabilities could reshape decision-making

• The broader strategic implications: can smart containers unlock new competitive advantages in an increasingly data-driven industry?

This session offers a candid discussion between industry leaders shaping the future of visibility, connectivity, and value creation in maritime logistics.

Moderator:

Alessandra Barrett, Associate Director, Journal of Commerce by S&P Global

Speakers:

Thomas Bagge, CEO, Digital Container Shipping Association

Lars Jensen, CEO and President, Vespucci Maritime

Erik Christian Lund, Executive Vice President, Maritime & Logistics, Nexxiot

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