Wal-Mart Effect Author to Keynote 2010 Terra Technology User Conference - the World's Only Demand Sensing Conference
Charles Fishman to Discuss How Wal-Mart is Transforming the Global Economy; Procter & Gamble and Unilever Executives to Discuss Their Use of Demand Sensing
NORWALK, Conn.--(BUSINESS WIRE)--Terra Technology (www.terratechnology.com), the most-trusted provider of demand sensing and inventory optimization solutions for consumer products companies, announced today that author Charles Fishman will be the keynote speaker at its 2010 User Conference, the only demand sensing conference in the world. Fishman's expertise on Wal-Mart supports the overall theme of the conference: helping manufacturers make use of the rich information provided by large retailers. The event will also feature executives from Procter & Gamble and Unilever, discussing the latest developments in using downstream data for demand prediction and inventory optimization.
Combining manufacturer and retailer data in a structured way to improve supply chain performance is the next big opportunity in consumer products
Fishman, author of The Wal-Mart Effect, is a senior writer for Fast Company magazine. The Wal-Mart Effect was on the New York Times, Wall Street Journal and Business Week bestseller lists, in addition to being named Best Book of 2006 by The Economist. Fishman won a Gerald Loeb Award for distinguished business journalism in 2005. Based on his books and other industry research, he will provide unique insight into Wal-Mart and how it is transforming the global economy.
Terra Technology's User Conference will bring together leading minds in consumer products to discuss how manufacturers can use downstream data like point-of-sale to create a more accurate and profitable supply chain. Robert Byrne, president and CEO of Terra Technology, will unveil Terra's newest solution on the second day of the conference.
Combining manufacturer and retailer data in a structured way to improve supply chain performance is the next big opportunity in consumer products, said Terra Technology CEO Robert Byrne. The goal of this conference is to provide an educational forum to help consumer products companies learn how to leverage retailer data to improve profitability.
The User Conference will take place at The Ritz-Carlton in Key Biscayne, Florida on March 8-10, 2010. For more information on the agenda, planned speakers and to register to attend, visit: http://www.terratechnology.com/2010-terra-technology-user-conference/
About Terra Technology
Terra Technology is the most-trusted provider of demand sensing and inventory optimization software for consumer products companies. Terra's solutions use downstream data like POS to improve supply chain performance, reducing forecast error up to 50 percent and inventory up to 20 percent. More accurate forecasts save money, lower inventory, improve customer service and decrease waste. Some of the world's best-known brands and three of the five largest consumer packaged goods companies rely on Terra, including Procter & Gamble, Unilever, Kraft Foods, ConAgra Foods and Campbell Soup. For more information, please visit www.terratechnology.com or call +1 203 847 4007 x111.
NORWALK, Conn.--(BUSINESS WIRE)--Terra Technology (www.terratechnology.com), the most-trusted provider of demand sensing and inventory optimization solutions for consumer products companies, announced today that author Charles Fishman will be the keynote speaker at its 2010 User Conference, the only demand sensing conference in the world. Fishman's expertise on Wal-Mart supports the overall theme of the conference: helping manufacturers make use of the rich information provided by large retailers. The event will also feature executives from Procter & Gamble and Unilever, discussing the latest developments in using downstream data for demand prediction and inventory optimization.
Combining manufacturer and retailer data in a structured way to improve supply chain performance is the next big opportunity in consumer products
Fishman, author of The Wal-Mart Effect, is a senior writer for Fast Company magazine. The Wal-Mart Effect was on the New York Times, Wall Street Journal and Business Week bestseller lists, in addition to being named Best Book of 2006 by The Economist. Fishman won a Gerald Loeb Award for distinguished business journalism in 2005. Based on his books and other industry research, he will provide unique insight into Wal-Mart and how it is transforming the global economy.
Terra Technology's User Conference will bring together leading minds in consumer products to discuss how manufacturers can use downstream data like point-of-sale to create a more accurate and profitable supply chain. Robert Byrne, president and CEO of Terra Technology, will unveil Terra's newest solution on the second day of the conference.
Combining manufacturer and retailer data in a structured way to improve supply chain performance is the next big opportunity in consumer products, said Terra Technology CEO Robert Byrne. The goal of this conference is to provide an educational forum to help consumer products companies learn how to leverage retailer data to improve profitability.
The User Conference will take place at The Ritz-Carlton in Key Biscayne, Florida on March 8-10, 2010. For more information on the agenda, planned speakers and to register to attend, visit: http://www.terratechnology.com/2010-terra-technology-user-conference/
About Terra Technology
Terra Technology is the most-trusted provider of demand sensing and inventory optimization software for consumer products companies. Terra's solutions use downstream data like POS to improve supply chain performance, reducing forecast error up to 50 percent and inventory up to 20 percent. More accurate forecasts save money, lower inventory, improve customer service and decrease waste. Some of the world's best-known brands and three of the five largest consumer packaged goods companies rely on Terra, including Procter & Gamble, Unilever, Kraft Foods, ConAgra Foods and Campbell Soup. For more information, please visit www.terratechnology.com or call +1 203 847 4007 x111.