New kid on the coast: CULines joins the big players on the trans-Pacific trade (Sponsored)

New kid on the coast: CULines joins the big players on the trans-Pacific trade (Sponsored)

Sponsored: Over the last year, China United Lines has opened services to Europe, the Middle East, and now the US West Coast. Co-CEO Lars Christiansen talks about the challenges the line has faced in entering the trans-Pacific trade, such as longer-than-expected waits for the return of equipment, and about positive developments he sees in container shipping, including an increased recognition of the importance of digitalization and customers’ growing preference for longer-term contracts.