UPS (NYSE:UPS) will bring its love of logistics to NASCAR as the company spotlights its newest advertising and communications campaign, "We Love Logistics," on the No. 6 UPS Ford piloted by David Ragan during this weekend's Amp Energy 500 at Talladega Superspeedway.
UPS launched the global campaign last month, but the Talladega race will mark the debut of 'We Love Logistics' iconography and messaging on the race car and in other elements of the company's racing program. The broader campaign focuses on UPS's unique ability to help companies of any size harness the power of logistics to drive growth, improve efficiencies and enhance customer relationships. But logistics also plays an important role in motorsports.
"In the world of business as well as racing, the stakes are high. NASCAR teams depend on UPS to ensure they get their critical engine parts and other important equipment before the green flag and that requires flawless logistics," said Ron Rogowski, UPS vice president, sponsorships & events. "UPS keeps not only the wheels of global commerce in motion; UPS keeps the wheels of NASCAR in motion, too."
The dedicated logistics paint scheme in Talladega is a completely new look for the shipping leader. The addition of blue and green to the traditional brown and gold look on the car is symbolic of the multiple services UPS can provide customers.
"Working with UPS over the past two seasons, I've had the chance to see just how much they can do for their customers," said Ragan. "Featuring the logistics campaign on the car in Talladega will help spread the word about UPS's extensive capabilities and also give racing fans something unique to see at the track."
For more information about UPS's new communications campaign and the many ways UPS is helping companies all over the world leverage the competitive power of logistics, visit www.thenewlogistics.com.