Samsung chooses CEVA as its supply chain provider

JOC Staff |
Milan, Italy, 8 March 2010 – CEVA Logistics, a leading global supply chain management company, has signed a three-year agreement worth €6.5 million with Samsung, the leading company in digital technology sector, to manage the supply chain for its air conditioners in Italy.

CEVA will run the entire operation, including handling customs clearance in the port of Genoa, storage in the CEVA warehouse in Pognano, near Bergamo and final distribution to end users in Italy. Given the highly seasonal nature of the activity, CEVA’s solution guarantees Samsung the greatest operative flexibility, managing approximately 230,000 packages every year, with 50% of the total volume being handled in four months of the year.

CEVA enables Samsung to monitor the entire logistics operation through the latest technology, including delivery tracking with computerized interface and dedicated web portal, assuring complete visibility in real time for every stage of the operation. CEVA will handle reverse logistics activities, including receipt of return and re-stocking of product. Upon request, CEVA will also undertake value-add services such as re-packaging, re-labelling and market configuration of products. To complete the service offered to Samsung, CEVA will create a specific area for the quality control of products.

Daniele Farinella, Logistics Director at Samsung, said: “We have chosen CEVA as our logistics partner as it has planned a personalized and highly flexible service for Samsung, able to adapt to the demand fluctuations that characterize our business. CEVA has also shown considerable concern for the environment which is absolutely in line with Samsung’s own company strategy, for example using a site equipped with solar panels for the independent production of clean energy.”

Gianfranco Sgro, President, Southern Europe, Middle East and Africa, CEVA, said: “We are very proud that a multinational company like Samsung should choose CEVA; thanks to our professionalism and the expertise of our team, we can offer our customer efficient, accurate and integrated solutions whilst optimizing costs. Samsung and CEVA also share the same commitment to the development of sustainable policies and practices to reduce the environmental impact of their respective business activities.”

For more information contact:

Burson-Marsteller
Laura Poggio
+39 02 72143 527
laura.poggio@bm.com

Samsung
Samsung has developed a considerable know-how, cultivating passion, dedication and competence. It has always applied a highly-developed philosophy geared towards research and development that is open to outside stimuli. It is today a leading supplier of digital technology thanks to deep and shared company assets and values that have enabled it to grow in a market that is increasingly competitive and complex. In Samsung, the products, persons and company approach all reflect the highest standards, enabling the company to contribute more effectively to the creation of a better world.

CEVA Making Business Flow
CEVA Logistics provides world class supply chain solutions for large and medium-size national and multinational companies across the globe. As an industry leader, CEVA offers customers complete supply chain design and implementation in contract logistics and freight management, alone or in combination. CEVA’s integrated global network has facilities in over 170 countries and more than 46,000 employees; all dedicated to delivering consistently excellent operations and supply chain solutions. For the year ending 31 December 2009, the Group reported revenues of €5.5 billion. For more information, please visit, please visit www.cevalogistics.com