NORFOLK, Va., Oct. 19 /PRNewswire-FirstCall/ -- One railroad line supports the American economy and brings a world of opportunity and benefits to its customers and communities.
With that in mind, Norfolk Southern Corporation (NYSE: NSC) begins its "One Line, Infinite Possibilities" advertising campaign that builds on the company's "Thoroughbred of Transportation" communications program, now in its 28th year.
The campaign begins with a new television commercial, "Connects," that runs now through the election season on various programs on the CNN and Fox News cable networks. The 30-second spot was produced by Norfolk Southern's creative partner, rp3 Agency, of Bethesda, Md.
CEO Wick Moorman said the "One Line, Infinite Possibilities" tagline reflects the fact that, "NS is the backbone of an integrated logistics system that makes modern life possible. We have extraordinary abilities to offer in terms of service, safety, economy, sustainability, and the ways in which we connect the businesses and people who depend on us."
The "Connects" spot makes a graphic play off the "speedlines" in NS' widely-known corporate logo. It will be joined by print, Internet, out-of-home, and social media advertisements, and a second commercial, called "Engine," beginning early in 2011.
Norfolk Southern Corporation is one of the nation's premier transportation companies. Its Norfolk Southern Railway subsidiary operates approximately 21,000 route miles in 22 states and the District of Columbia, serves every major container port in the eastern United States, and provides efficient connections to other rail carriers. Norfolk Southern operates the most extensive intermodal network in the East and is a major transporter of coal and industrial products.
Connect with NS