New Look And Coverage For The Journal Of Commerce Revealed At Transpacific Maritime Conference In L.A.
LOS ANGELES, CA (March 3, 2009) — Publisher UBM Global Trade unveiled the new look and expanded coverage of its 182-year-old flagship publication, The Journal of Commerce, at the 9th Annual TransPacific Maritime Conference in L.A., produced by The Journal of Commerce Conferences.
The sleek and more modernized March 2, 2009 edition marks the merger debut of the international customs, container shipping, intermodal and breakbulk focus of The Journal of Commerce, with the ground, air, express and domestic-focused logistics coverage formerly in Traffic World — along with enhanced data supplied by PIERS Global Intelligence.
Also rolled into The Journal of Commerce is the editorial content of the four U.S. JOC Shipper Group publications (Pacific Shipper, Shipping Digest, Gulf Shipper and Florida Shipper). The Shipper Group sailing schedules are being maintained on the JOCsailings.com website and delivered directly to customers in digital editions.
The design and content makeover of the heavily trafficked www.JOC.com was also unveiled at TPM. Enhancements include data-driven features and additional interactive capabilities, such as blogs and multimedia/informational graphics designed to increase customer involvement.
The Journal of Commerce, now with the largest editorial staff and paid circulation of any North American logistics publication, is led by Editorial Director Paul Page, formerly with Traffic World; Executive Editor Joseph Bonney; Group Publisher Noreen Murray; Associate Publisher Alli McEntyre; and Associate Publisher Cindy Cronin (www.JOCsailings.com).
“With our expanded staff and editorial strength, we can dig deeper into our coverage and present more exclusive business intelligence in response to the evolving workflow and informational demands of the industry,” said Liam Power, Vice President Magazines, UBM Global Trade.
“We look forward to our readers becoming more engaged with us and with each other through our revamped website, vertical communities such as www.breakbulk.com, social networking opportunities, virtual tradeshows and interactive conferences. And our advertisers will be pleased to know that we’ve doubled their reach to logistics purchasing decision makers,” Power added.
“The Journal of Commerce has found great success by adapting to change — even during a brief closure ordered by President Abraham Lincoln in 1864,” said Power. “This promises to be an exciting period of change in the JOC’s history, as well as the international trade and transportation industries.”
The Journal of Commerce (www.joc.com) is part of UBM Global Trade (www.ubmglobaltrade.com), a division of United Business Media Limited (www.unitedbusinessmedia.com).
The sleek and more modernized March 2, 2009 edition marks the merger debut of the international customs, container shipping, intermodal and breakbulk focus of The Journal of Commerce, with the ground, air, express and domestic-focused logistics coverage formerly in Traffic World — along with enhanced data supplied by PIERS Global Intelligence.
Also rolled into The Journal of Commerce is the editorial content of the four U.S. JOC Shipper Group publications (Pacific Shipper, Shipping Digest, Gulf Shipper and Florida Shipper). The Shipper Group sailing schedules are being maintained on the JOCsailings.com website and delivered directly to customers in digital editions.
The design and content makeover of the heavily trafficked www.JOC.com was also unveiled at TPM. Enhancements include data-driven features and additional interactive capabilities, such as blogs and multimedia/informational graphics designed to increase customer involvement.
The Journal of Commerce, now with the largest editorial staff and paid circulation of any North American logistics publication, is led by Editorial Director Paul Page, formerly with Traffic World; Executive Editor Joseph Bonney; Group Publisher Noreen Murray; Associate Publisher Alli McEntyre; and Associate Publisher Cindy Cronin (www.JOCsailings.com).
“With our expanded staff and editorial strength, we can dig deeper into our coverage and present more exclusive business intelligence in response to the evolving workflow and informational demands of the industry,” said Liam Power, Vice President Magazines, UBM Global Trade.
“We look forward to our readers becoming more engaged with us and with each other through our revamped website, vertical communities such as www.breakbulk.com, social networking opportunities, virtual tradeshows and interactive conferences. And our advertisers will be pleased to know that we’ve doubled their reach to logistics purchasing decision makers,” Power added.
“The Journal of Commerce has found great success by adapting to change — even during a brief closure ordered by President Abraham Lincoln in 1864,” said Power. “This promises to be an exciting period of change in the JOC’s history, as well as the international trade and transportation industries.”
The Journal of Commerce (www.joc.com) is part of UBM Global Trade (www.ubmglobaltrade.com), a division of United Business Media Limited (www.unitedbusinessmedia.com).