Menlo Worldwide Logistics Strengthens China Team

JOC Staff |
SHANGHAI, China ‹ May 10, 2010 ‹ Menlo Worldwide Logistics has announced the appointment of Leong Choong Cheng as their senior director of business development responsible for Greater China. An experienced industry professional, Leong will focus on engineering solutions, account management, sales and marketing.

“Leong’s expertise will strengthen Menlo China’s ability to deliver the innovative, best-in-class solutions for which we are known, even as our China business grows,” said Jess Goldberg, vice president, Greater China.

Leong, a Singaporean, brings more than 15 years’ experience in the logistics industry as well as experience in Beijing, Shanghai and Guangzhou. His combination of industry expertise with local knowledge enhances Menlo’s already proven ability to deliver operationally effective results at competitive prices. Leong was most recently vice president of business development for DTW Logistics in Beijing, prior to which he worked for Toll Logistics as managing director in Thailand and later, as general manager of business development in Shanghai. Earlier, he worked in Guangzhou for the Port of Singapore Authority (PSA) Logistics as regional manager. Leong also co-founded Ecnet, a web-based supply chain management service provider for the high-tech industry, where he served as VP, business development.

Leong holds a degree in business administration from the National University of Singapore, a certificate in professional marketing from the Asia-Pacific Marketing Federation and an executive diploma in Asia-Pacific marketing from the Marketing Institute of Singapore.

“Leong Choong Cheng is a superb addition to our China team,” said Gary So, Menlo’s managing director for North Asia. “Leong brings to Menlo an unusual combination of technical skill, local market knowledge and leadership capability which is critical to the expansion of our world-class logistics solutions in the domestic China market.”

Menlo Worldwide Logistics (China) Ltd. provides professional, top-of-the-line logistics solutions developed with in-depth local knowledge, delivering operationally effective, cost-efficient results via a wide-reaching network of offices, warehouses and logistics centers in 110 cities throughout China. Menlo China is a subsidiary of Con-way Inc., the
$4.3 billion New York Stock Exchange-listed freight transportation and logistics services company headquartered in San Mateo, Calif.