Imaginnovate expands leadership team with key addition

JOC Staff |

Ten-year industry vet Kyler Ford named VP of Growth


BENTONVILLE, ARK, JUNE 21, 2023 – Logistics automation expert Imaginnovate today selected its senior technology advisor to head the company’s growth efforts. Bentonville-based Imaginnovate named 10-year logistics industry veteran Kyler Ford as its Vice President of Growth. The company said Mr. Ford would guide efforts to drive

technology further into the transport, distribution, and 3PL sectors.

Mr. Ford takes the new title after serving Imaginnovate as an outside advisor since 2022. He joins the company from Trucker Tools, a company that provides load tracking services to the transportation industry. Before that he spent a decade in business development and sales roles with logistics technology companies.

“In the past few years, we have been experiencing a growing demand for building technology solutions in the transportation and logistics industry,” said Imaginnovate CEO Krishna Vattipalli. “Kyler has strong experience in this area, and he is also an outstanding business leader.”

Imaginnovate said Mr. Ford’s management background in sales and operations would be put to work automating logistics clients. Through its Logistics Studio, Imaginnovate develops digital solutions and also builds dedicated technology teams to augment internal engineering teams for supply chain organizations.

“There’s tremendous pressure on logistics competitors to improve efficiency and service performance in the supply chain,” said Mr. Ford. “I’m thrilled to join a company that has the solution for both challenges.” 

Imaginnovate provides tech staffing for some of the biggest names in transportation. The company said Mr. Ford would lead efforts to bring automation to small and mid-size competitors. The company’s tech tools include dynamic pricing engine, email automation, appointment scheduling, automated capacity management and an out-of-the box analytics engine.

Since 2022, Mr. Ford has advised Imaginnovate on strategic marketing initiatives within the logistics sector. The company said he would continue in that capacity in addition to leading a team of business development officers.

 About Imaginnovate:

 Imaginnovate is a 10-year-old digital solution company supporting the freight transportation and logistics industry. It provides innovation for transportation and logistic companies ranging from start-ups to the nation’s largest carriers. Its solutions touch the entire supply chain and include: route optimization, load management, routing and scheduling, capacity management, fleet optimization and rate prediction. Imaginnovate has a 250-person development team working to automate freight transportation and logistics. Learn more about Imaginnovate at


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