Bruce Rodgers, Executive Director, Canadian International Freight Forwarders Association

www.ciffa.com
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Bruce Rodgers, Executive Director, Canadian International Freight Forwarders Association

From a Canadian perspective, clarity and decisive action from the US government are essential to ensuring predictability, competitiveness and continued cross-border economic cooperation. Because Canada’s economy is deeply integrated with that of the US, policy ambiguity in Washington can quickly disrupt investment and supply chain decisions.

Regulatory predictability is a top priority. Canadian businesses require stable, transparent guidance on US industrial and trade policies. Frequent or inconsistent rule changes at federal and state levels create uncertainty for exporters, complicating long-term planning.

Digital and data governance is another pressing concern. Canadian firms look for clearer US direction on privacy regulation, cybersecurity requirements, AI governance and cross-border data flows. Unpredictable state-level rules in the US make compliance challenging for small and medium-sized Canadian enterprises reliant on the American market.

Additionally, efficient border management remains essential for trade fluidity. Clearer guidance on border staffing, pre-clearance expansion and joint emergency protocols would help minimize delays and maintain supply chain resilience.

Finally, Canadian industry needs assurance that the US will continue treating Canada as a trusted partner, rather than imposing restrictions designed for non-allied nations. Such reassurance is vital for sustaining confidence in bilateral economic cooperation and fostering a predictable, competitive North American economic environment.