Crowley’s Connections Magazine Wins 2013 TMSA Compass Award of Excellence
(Jacksonville, Fla.; June, 12, 2013) – Crowley Maritime Corp.’s biannualConnections Magazine has been recognized by the Transportation Marketing and Sales Association (TMSA) with a 2013 Compass Award of Excellence in the Marketing and Sales Collateral category. The award was given after a team of TMSA industry expert judges evaluated the company’s Winter 2012 issue in several key areas, including design, content, creativity and the publication’s ability to fulfill stated goals.
The TMSA Compass Awards are considered the highest level of professional achievement and recognition in marketing, communications and sales in the transportation, logistics and passenger transit marketplace.
Accepting the award on behalf of Crowley was the company’s Amelia Smith, manager, corporate and marketing communications. The honor was given during TMSA’s 61st Annual Compass Awards Gala, held at the Sawgrass Marriott Resort in Ponte Vedra Beach, Fla., earlier this week.
“Connections Magazine is not only a fantastic representation of our company’s innovative people, safety culture and dedication to customers, but it’s also a testament to the abilities of our corporate and marketing communications team,” Smith said. “I’m proud of our highly talented group and am pleased to accept the award from TMSA on behalf of my colleagues and the company.”
Also sharing the success is the company's corporate and marketing communications team, which works together to manage, develop, write and design the magazine in-house. In addition to Smith, this team includes the director of corporate and marketing communications, Mark Miller; Creative Manager Bryant Hardwick; Specialist Joelle Parra, and contributing writer Jenifer Kimble.
Each year, TMSA’s Compass Awards honor individual companies in the transportation and logistics industry for their commitment to raising the standards for best marketing and sales practices. Industry professionals carefully review and judge each entry, and select winners based on a detailed write-up explaining their marketing campaigns and the actual creative work samples. Crowley also won a TMSA Award of Excellence in 2011 for the redesign of its website.
Crowley’s biannual Connections Magazine, originally created in 2008, is a full-color, internal and external publication, available in both printed and online formats. It aims to showcases the company’s businesses, people and developments through in-depth articles featuring employees, customers, projects and company milestones. The printed circulation is 10,000 copies. The digital version offers similar content with additional “extras,” such as bonus interviews, photo galleries and engaging videos, while allowing easy access from nearly any platform, including mobile devices.