JOC Staff | Nov 22, 2012 11:01AM EST
Automotive logistics specialist Gefco is targeting the lucrative and fast-growing Asian wine logistics market.
Asian demand for imported wine surged 122 percent between 2006 and 2011 and by 1,040 percent to China, according to International Wine and Spirit Research.
Gefco, which recently participated for the first time in the 2012 Hong Kong International Wine and Spirits Fair organized by the Hong Kong Trade Development Council, already has wine logistics experience in South Africa, Europe and Latin America but is now offering integrated wine supply and distribution flow solutions to customers in Asia as it continues to expand its business in non-automotive sectors.
Adam Fong, general manager of Gefco Hong Kong, said the company had the network and temperature-controlled facilities experience to make a splash in the Asian wine market by offering comprehensive logistics support throughout the supply chain, beginning with groupage at vineyards through to final delivery at points of sale.
“The overall wine sales in many Asian markets and China in particular have continually risen in the past few years, generating overwhelming needs for wine storage and transportation services,” he said. “Gefco will offer the best logistics solutions catering to the wine manufacturers and traders.”
