Billy App to Receive Bertel Award on March 25

On Tuesday, March 25, the World Trade Center and 11 other organizations are sponsoring the annual C. Alvin Bertel Award luncheon program at 12:00 noon in the Plimsoll Club honoring William S. "Billy" App, Jr., President, J.W. Allen & Co., for his contributions to the Greater New Orleans port area.

Billy App started his employment with J.W. Allen & Co. freight forwarders and custom brokers 47 years ago and rose to become President and CEO. He has served as President of the Intermodal Club of Greater New Orleans and President of the International Freight Forwarders and Custom Brokers Association of New Orleans. He continues to serve as a Commissioner of the Pilot Fee Commission, Commissioner of the Louisiana Pilotage Fee Commission, Commissioner of the New Orleans Public Belt Railroad, Board member of the New Orleans Board of Trade, and a member of the Board and Executive Committee of the World Trade Center and Chair of its Transportation Committee. At the national level, Mr. App served as Secretary of the National Customs Brokers and Forwarders Association of America and continues to serve as a Director and Chair of its Freight Forwarding Committee.

For a list of previous recipients, please click here.

To register for the award ceremony, call the WTC at (504) 529-1601, ext. 220, or register on-line at

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