Global Selected to Lead Rebranding Campaign for National Customs Brokers & Forwarders Association of America

Jan 4, 2013

BOLINGBROOK, Ill. — The National Customs Brokers and Forwarders Association of America (NCBFAA) have entered into an agreement with Position : Global (P:G) to evaluate their branding, iconography and corporate identity as they move into their one hundred and fifteenth year of service to the Customs brokerage and freight forwarding industries.

Operating contiguously since its founding in New York in 1897, the NCBFAA has undergone changes in name, membership composition and headquarters as international trade has expanded and evolved. Recognized globally as the leading voice for licensed Customs brokers, air and sea freight forwarders and non-vessel operating common carriers (NVOCC’s) in the United States, the NCBFAA acknowledges the expanding roles of those groups in participation and policy development in supply chain security, regulatory compliance and technology.

The current compass logo dates back to 1971 and was the winning entry in a contest for the membership. Now, more than forty years later, that iconic compass and the NCBFAA’s mission are being considered as a new identity is designed that will be the symbol of the Association for years to come.

Position : Global, a uniquely situated branding, digital and social media consultancy focusing on the needs of logistics companies, was founded in 2012 by Scott Case, a licensed Customs broker of nearly twenty years.

“It is a privilege to have been selected for this important project by the NCBFAA,” said Scott Case, Founder and Chief Storyteller of P:G. “The Association is focused on membership growth, national and global prominence as the voice of the industry and expanding their Educational Institute. We plan to survey member firms, past Association leaders and external stakeholders to gather a 360 degree view of the NCBFAA and what it means to the industry. These responses will help set a path to develop a logo and branding that meets those views and goals.”

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