As the globalization of world trade accelerates, the importance of achieving operational speed without sacrificing accuracy is becoming paramount to the success of all stakeholders in the international trading system — from shippers to logistics service providers, terminal operators, and carriers, to retailers, consumers and end-users of the transported goods. For businesses involved in that supply chain, providing end-to-end visibility and predictability is vital for staying ahead of the competition. Fortunately, automation and digitization are making that possible at levels that were unimaginable even a few years ago. Nevertheless, a great deal of additional progress remains attainable, so long as stakeholders join forces to take the next big leap in the process.
In a 2018 survey of approximately 250 shipping industry executives and professionals conducted by JOC.com/IHS Markit, Navis, and XVELA (Fig. XI), more than half of all respondents anticipated that their performance metrics would improve by at least 50 percent if they could share real-time operational information. However, 56 percent surveyed see a hurdle in the lack of industry data standards, a statistic that supports concerns raised by stakeholders that data standardization is a primary challenge that needs to be overcome to achieve widespread industry collaboration.
Based upon a series of interviews with industry thought leaders as well as the survey results, this report examines the potential path to real-time collaboration across the industry, including cultural and operational challenges facing adoption. This project was co-sponsored by Navis and XVELA.
The advent of cloud-based, collaborative data-sharing platforms has enabled automation of dozens of global supply chain processes and management of electronic booking, digital transmission of shipping instructions, and real-time container-status tracking. With the expansion of collaboration and data-sharing into the foundational end-to-end container planning processes, from stowage planning and execution to berth window management and port call optimization, the ideal of “working as one” appears to be within reach.
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