A WHIMPER, NOT A BANG

A WHIMPER, NOT A BANG

In case you missed it, a cynical ploy to cash in on Americans' environmental urges disappeared with barely a ripple last month.

The idea was to have movie star Leonardo DiCaprio, under fire for environmental damage caused by his last film, interview President Clinton for an ABC Earth Day special. Everyone would benefit - DiCaprio, Clinton, ABC. Everyone but viewers, who would see a bland bit of puffery.The interview, shortened somewhat because of criticism, didn't work. The show finished a distant fourth in its time slot.