Sponsored Video: Navigating trust question in blockchain adoption

Sponsored Video: Navigating trust question in blockchain adoption

Sponsored: Verifying the true farm-to-table road traveled for a head of lettuce is about more than restaurant trends; where it overlaps with questions of food safety is a perfect example of blockchain applications in logistics, explained ShipChain CEO John Monarch in an interview at the JOC Technology Conference. Focusing on trust as one of the greatest challenges to blockchain adoption, Monarch explains the difference between private chains often run by one company or consortium, and public or "open-industry" ones and gives his thoughts on what it will take to move to adoption of real collaboration and data sharing in the industry.

2018 JOC Technology Conference, Las Vegas