Prescriptive analytics: the neglected brother of predictive analytics

Prescriptive analytics: the neglected brother of predictive analytics

It is probably an understatement to say predictive analytics has been quite a buzz phrase in recent years, including in the maritime industry. Thus, by now, we all should know about the potential of predictive analytics: Better data-driven predictions of the future that can in turn lead to better decision making. The key part of that last sentence is “can in turn lead to better decisions.”