Ryder Appoints Sheryl Pattek Vice President of Marketing, Fleet Management Solutions

JOC Staff |
MIAMI, FL -- 11/04/10 -- Ryder System, Inc. (NYSE: R), a leader in transportation and supply chain management solutions, today announced the appointment of Sheryl Pattek as Vice President of Marketing for its Fleet Management Solutions (FMS) business segment. In this role, Ms. Pattek will be responsible for supporting FMS business growth with new product and service marketing, driving demand for existing products and services, as well as providing marketing support to the sales organization. She reports directly to John Gleason, Ryder's Senior Vice President of Sales and Marketing for Fleet Management Solutions.

Sheryl is a proven leader in developing and executing marketing strategy as well as strong demand generation and brand awareness programs that consistently lead to revenue growth, said Mr. Gleason. We look forward to her leadership and expertise in developing strategies and products to further penetrate growth markets.

Ms. Pattek brings to Ryder more than 20 years of experience in marketing strategy and management. She comes to Ryder from digital document solutions company, Océ North America, where she served as Vice President of Marketing Services for Production Printing Systems. In this position, she was responsible for leading an integrated marketing team that played a key role in driving sales and supporting business strategy and growth.

Previously, she served as Vice President of Marketing for Daleen Technologies, a provider of billing and customer care software for the telecom industry. In this role, she was responsible for an integrated marketing team of product management and marketing, marketing communications, demand creation, PR, and investor relations. Prior to joining Daleen, Ms. Pattek served as Director of Worldwide Marketing Communications for software provider Citrix Systems. In that role, she had responsibility for corporate communications, demand generation programs, events, PR, analyst relations and sales support tools where she developed corporate marketing strategies that supported 30 percent year-over-year revenue growth. Earlier, she had an 11-year career with Digital Equipment Corporation, for which she served as Director of Marketing for Latin America and the Caribbean.

Ms. Pattek holds both Master's and Bachelor's degrees in Communicative Disorders from the University of New Mexico and worked on cognitive reasoning development and linguistics as her first career before transitioning into marketing.



About Ryder's Fleet Management Solutions Business
Fleet Management Solutions is Ryder's largest business segment that provides leasing, rental and programmed maintenance of trucks, tractors and trailers to commercial customers.

About Ryder
Ryder is a FORTUNE 500® commercial transportation, logistics and supply chain management solutions company. Ryder's stock (NYSE: R) is a component of the Dow Jones Transportation Average and the Standard & Poor's 500 Index. Inbound Logistics magazine has recognized Ryder as the top third party logistics provider, and Security magazine has named Ryder the number-one company for security practices in the transportation, logistics, supply chain, and warehousing sector. Ryder is a proud member of the American Red Cross Annual Disaster Giving Program, supporting national and local disaster preparedness and response efforts. For more information on Ryder System, Inc., visit www.ryder.com.