MEARL SHINES IN TARIFF-LADEN EXPORT MARKETS

MEARL SHINES IN TARIFF-LADEN EXPORT MARKETS

Despite high tariffs on imports of its products and stiff competition from local competitors in the export markets it services, Mearl Corp., a manufacturer of pearlescent pigments and decorative film, has boosted sales worldwide.

Using a variety of export strategies, the award-winning Briarcliff Manor, N.Y., company has won clients in India, where tariffs top 80 percent and a local manufacturer has easy access to mica used to make pigments. It has built a large customer base among the automotive industries in the Far East and Europe, and it has developed a line of majestic gold pigment to substitute the pricey, natural gold leaf paint used to decorate Buddhist temples in Asia.Dominick Pinciaro, company president, said export sales, which grew 6 percent to 7 percent annually since 1990, currently are expanding at 12 percent annually.

"As we develop new products and gain additional market share in the industries that we serve, we expect that growth will be sustained," Mr. Pinciaro said.

A 1995 "E" Award winner, Mearl opened a distribution office in Mexico City in July and is looking into new business in Vietnam and other markets.