Generate leads from an audio podcast that allows you to discuss the details of your company’s offerings. Easy and quick to access, podcasts are popular with our audience and can be a great source of sales-ready leads.
Custom Advertorial Podcasts
Position your company as a thought leader with a custom podcast series. Our Special Projects Editor will work with you to pick a topic and create scripts for 5-minute podcasts and descriptive text for marketing purposes. The editor will interview and produce the audio recordings, providing a final review before deployment. Our marketing services team will promote though e-blasts and newsletter links to ensure the right audience and guaranteed number of leads.
Throughout the year, The JOC produces advertorials with print and online components. These offer advertisers bonus coverage in the form of an interview and company in the print magazine and an online feature such as a podcast. Scripts for these podcasts are created by the Special Projects Editor based on information discussed in the preparation for the print article and offer advertisers an opportunity to provide a more in-depth analysis or follow-up to one of their observations or quotes on the advertorial topic. These podcasts can be used independently on your website as well.
Sample link: The New Paradigm: Interview with Data2Logistics' Harold B. Friedman
To see more JOC podcasts, please visit: www.joc.com/podcasts
Let the JOC Group Marketing Services team help you to put together a campaign that fits your marketing needs:
Ria Van den Bogaert