West Coast congestion points to need for greater shipment visibility

West Coast congestion points to need for greater shipment visibility

At its worst, the months of congestion and gridlock at West Coast ports left beneficial cargo owners nearly blind in trying to pinpoint where their shipments were in the supply chain. Unlike the visibility it has given industry stakeholders under normal conditions, technology couldn’t even save the day. The sophisticated electronic tools shippers use to manage and track their cargoes just didn’t work as advertised.