Amazon isn't a forwarder, it's a retailer, and that's why incumbents should worry

Amazon isn't a forwarder, it's a retailer, and that's why incumbents should worry

Amazon is reimagining the modern supply chain, and we have to use our own imaginations to follow along. The company that simultaneously built the world’s largest cloud computing business and became a digital entertainment giant has grown uncomfortable with traditional freight transportation offerings, thus dabbling in trucking, air freight and now ocean.

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