Brentwood, Tenn. (January 20, 2010) – OHL recently launched a new and enhanced website at www.ohl.com <http://www.ohl.com/> , a key element of the 3PL’s corporate re-branding strategy. Founded in 1951, OHL is recognized as one of the largest supply chain management companies in the world.
OHL has made strategic acquisitions throughout its history, most recently acquiring London-based Activair and key offices of Hong-Kong based Dart Express. Operating globally, the company is moving towards operating under one singular brand. Over the last year and continuing into 2010, Ozburn-Hessey Logistics and all acquired companies have worked toward becoming one OHL.
“The singular brand strategy is an important component of our continued success,” remarked Scott McWilliams, CEO. “Operating as multiple entities causes confusion in the marketplace and was impeding our ability to market end-to-end supply chain solutions. The new website will continue to help us project OHL as one company and offer timely and relevant information to the right audience.”
The web site features a video outlining the supply chain solutions <http://www.ohl.com/> OHL offers, a detailed map of all OHL locations <http://www.ohl.com/map> , integrated social media tools, and separate micro sites for media <http://www.media.ohl.com/> , careers <http://www.careers.ohl.com/> and excellence <http://www.excellence.ohl.com/>. OHL will launch an additional micro site during the first quarter highlighting the company’s expertise in the publishing sector.