Doğuş Çay chooses CEVA as its distributor in Turkey

Doğuş Çay chooses CEVA as its distributor in Turkey

Turkey, Istanbul, 16 June 2010 – CEVA Logistics, a leading global supply chain management company, has signed a one year agreement worth €4 million with Doğuş Çay, a leading tea manufacturer, to manage its distribution throughout Turkey.

Under the agreement, CEVA will collect goods such as tea, sugar, sauces and potato chips from Doğuş Çay factories situated in Ordu, Gebze, Eskişehir and Ödemiş daily and transport them to the chain stores and distributors of Doğuş Çay products. An estimated 10,500 truckloads of goods will be distributed across Turkey each year. A vital part of the operation is CEVA’s ability to distribute all products without being restricted by a maximum or minimum order amount. The integrated and scalable solution means that Doğuş Çay is able to respond to its customers’ orders in real time, using CEVA’s partial network (LTL) service, and therefore ultimately decrease its logistics costs.

Alpaslan Karakan, Doğuş Çay’s CEO said: “CEVA’s customer focused approach and extensive network are key reasons why we choose to partner with them. CEVA provides us with exactly what we need - operations excellence and robust procedures to get our deliveries where we want, when we want. We look forward to developing this new partnership in the year ahead.”
Aslan Uzun, CEVA’s General Manager in Turkey & Balkans said: “Through the efficiency of our distribution solution, Doğuş Çay will benefit from a rapid and punctual delivery service, whilst optimizing transportation costs. Doğuş Çay has previously used their own regional warehouses, trucks and staff to handle their logistics services; however this did not give them the flexibility to respond to changes in order size or response time. Choosing CEVA has opened more doors and made the process much easier: now they are responding to customer orders in a more timely fashion, regardless of the size, through our partial network.”

For more information contact:
Turhan Özen
Business Development Director - Turkey
+90 216 633 44 44

Doğuş Çay
DOGUS ÇAY, commenced its operations with the permission granted to the private institutions in tea sector in 1985. Today, Dogus Çay is the largest private institution in Tea sector in Turkey with its total of nine factories, with six factories for tea processing in Rize, one factory for tea packaging, one factory each in Eskisehir and Gebze. Increasingly continuing its investments each year, DOGUS ÇAY is supporting its claim in the sector with its TV campaigns.

CEVA - Making business flow
CEVA Logistics provides world class supply chain solutions for large and medium-size national and multinational companies across the globe. As an industry leader, CEVA offers customers complete supply chain design and implementation in contract logistics and freight management, alone or in combination. CEVA’s integrated global network has facilities in over 170 countries and more than 46,000 employees; all dedicated to delivering consistently excellent operations and supply chain solutions. For the year ending 31 December 2009, the Group reported revenues of €5.5 billion. For more information, please visit

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