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Cool Cargoes Agenda

Monday, March 3, 2014 - Tuesday, March, 4, 2014

MONDAY, MARCH 3, 2014 - Top

12:30-2:00 PM
Lunch with Speaker
Location: Hyatt Regency Long Beach, Regency Ballroom, 3rd Level

2:00–2:30 PM
Keynote Speaker
Mr. Peter Frederiksen, Member of the Executive Board, Hamburg Süd
Location: Seaview Ballroom, Lower Level, Hyatt Regency Long Beach

2:30–3:15 PM
CONCURRENT PANEL SESSION: Reefer Shipping Landscape: The Cold, Hard Stats
Global reefer shipments are a bright spot in foreign trade with forecasts calling for growth to hit 212 million tons in 2016, up from 172 million tons in 2011. Drewry Shipping Consultants says perishables trade worldwide will continue growing 4.5 percent annually until 2016. Demand for frozen chicken, citrus fruit, fish/seafood and dairy is rising fast in virtually every world market, from Western Europe and North America to emerging markets in Asia, Latin America and Africa. Expanding volumes are only one part of the story, however. Changes in population and demographics are also putting new demands on the global cold chain. Get up to speed on the current reefer shipping marketplace, including global and domestic volumes, hottest commodities, changes in major trade lanes, import and export opportunities, best performing markets and more.

Location: Seaview Ballroom, Lower Level, Hyatt Regency Long Beach

Lara L. Sowinski, Editor in Chief, Food Logistics

Mario Moreno, Economist, JOC Group Inc.
Neil Dekker, Head of Container Research, Drewry

3:15-3:30 PM
Networking Coffee Break
Location: Seaview Ballroom Foyer, Lower Level, Hyatt Regency Long Beach

3:30–4:15 PM
Supporting a Safe and Secure Global Food Supply Chain
Consumers worldwide are developing an insatiable appetite for a year-round variety of fresh, exotic produce; prepared foods; and even indulgences like wine and chocolate. Simply put, there is more food moving greater distances, which translates to heightened risks involving food safety. At the same time, new rules such as the U.S. Food Safety Modernization Act (FSMA) and other regulations have introduced more stringent compliance requirements—and stiffer penalties—that affect carriers and shippers (BCOs) alike. An optimized cold chain not only enhances food safety, it minimizes food waste. The United Nations Food and Agriculture Organisation (FAO) estimates that globally up to 50 percent of fruits and vegetables are lost between farm and fork. Transport and distribution may account for between 5 and 20 percent of the loss depending on the specific region of the world. Experts from various sectors share their insight on the trends and developments related to food safety and food waste in the global reefer trade.

Location: Seaview Ballroom, Lower Level, Hyatt Regency Long Beach

Lara L. Sowinski, Editor in Chief, Food Logistics

Jaymie Forrest, Vice President – Supply Chain Practice., Alexander Proudfoot Company
Lenny Feldman, Managing Member, Miami Office, Sandler, Travis & Rosenberg, P.A.

4:15–5:00 PM
The Inside Scoop: An Update from Reefer Carriers & Shippers
Maersk Line made waves when it announced significant rate hikes for reefer shipments effective in 2013. The $1,500 GRI was a bold move and despite missing its target mark, it undeniably established a new threshold for rates across the board and prompted rivals MSC, APL and others to follow suit. Based on Drewry’s Reefer Shipping Market Review and Forecast 2012/13, reefer rates in 2013 will probably achieve a 30 percent increase once data is fully analyzed. So, where are rates now; and where are they headed? Now that container carriers command a larger share of the global reefer business, will they leverage their position to hike rates even higher in 2014? What is the impact on major reefer trade lanes? How are other container carriers, specialized reefer carriers and shippers (BCOs) responding? At the same time, capacity in the reefer trade has been tight and it’s expected to get tighter. Approximately 115,000 new reefer containers were manufactured in 2012, but industry analysts warn that carriers still don’t have enough equipment to keep pace with demand. Repositioning reefer containers only compounds the capacity issues. Despite the challenges, major box carriers continue to aggressively expand their reefer business, while specialized carriers are sailing full, leaving the leasing sector to fill in the gaps. As example, Hamburg Sud christened two 9,600-TEU container ships last May, each with 2,100 reefer plugs—the most of any box ship currently on the market. And it’s not just the container lines that are expanding and modernizing their reefer equipment. Dole recently placed a $165 million order for three new reefer vessels, while Chiquita is two-thirds of the way through its plan to replace its banana reefer fleet. On the shipper side, major protein shippers (beef, pork, and poultry) and shippers of other fresh/frozen food products and commodities are pushing for new and expanded services to support their growing import and export reefer business. How much of a rate hike are they willing to absorb? And are service levels—which are critical for perishables—being met now that slow-steaming and ultra-slow-steaming have become the industry norm, and fewer ports of call are being served? Representatives from major reefer carriers and shippers (BCOs) give their perspectives in this panel discussion.

Location: Seaview Ballroom, Lower Level, Hyatt Regency Long Beach

Joe Lombardo, National Sales Manager, McKay TransCold

Lamont Petersen, Vice President of Marketing, Hyundai Merchant Marine
William Duggan, Vice President, Maersk Line
Ryan R. Brower, Director of Client Solutions, Weber Logistics, The West Coast Logistics Leader
Henry Morita, Supply Chain Director, International Brands / IMS, Nestle USA

TUESDAY, MARCH 4, 2014 - Top

11:00 AM–12:15 PM
CONCURRENT PANEL SESSION: It’s All About the Box: The Latest Technology Advancements in Reefer Shipping
Innovations in refrigeration equipment, controlled atmosphere technology, and more sophisticated monitoring capabilities are making it possible to extend the cold chain further than ever before, which in turn creates new market opportunities and transportation options for shippers (BCOs). As example, Purfresh, Inc. rolled out its Total Active Environment service to control a range of elements inside reefer containers, including temperature, relative humidity, ozone, ethylene, carbon dioxide (CO2) and oxygen. Other developments address carriers’ and shippers’ (BCOs) concerns regarding energy efficiency, operating costs and sustainability. Moreover, software and technology providers are rolling out new tracking and tracing solutions to monitor and control the atmosphere for reefer shipments in real time using GPS/satellite tracking. This panel will highlight the most important developments related to the refrigerated shipping container and how the latest software and technology tools are resulting in greater control, lower operating costs and better sustainability throughout the entire cold chain.

Sponsored By:

Location: Seaview Ballroom, Lower Level, Hyatt Regency Long Beach

Introduced By:  William Duggan, Vice President, Maersk Line

Joe Lombardo, National Sales Manager, McKay TransCold

Brian Westcott, President & CEO, Purfresh
Dr. Eduardo Kerbel, Director of Postharvest Handling and Technology, Dole Fresh Fruit International
James Taeckens, Senior Product Manager, Carrier Transicold

12:15-1:30 PM
Networking Luncheon
Hyatt Regency Long Beach, Regency Ballroom, 3rd Level

1:30–2:45 PM
Cold Chain Infrastructure at the Ports and Beyond
As the global cold chain continues its exponential growth, infrastructure projects at/near key ports are keeping pace to support it. In the past 12 months alone, Nordic Cold Storage has opened a new facility near the Port of Savannah; Millard Refrigerated Services signaled its intention to construct a new facility close to the Port of Charleston; and Crowley opened their Crowley Fresh facility in Miami. In October, PortMiami launched a pilot program with Peruvian shippers to move grapes and blueberries directly from Peru to PortMiami, opening up a new option for shippers who previously were restricted to move these fruits through certain Northeast U.S. ports. Most recently, the Tampa Port Authority and CSX Transportation developed and launched an on-dock rail service, the Green Express, to transport refrigerated and dry food products between Tampa and the Midwest. The project included construction of an approximately 75,000 square-foot refrigerated warehouse. Similar undertakings are in progress all along the U.S. West Coast. In addition, China Merchants Americold, a joint venture between China Merchants Holdings International (Hong Kong) and Americold, is investing heavily to build out its network of refrigerated DCs throughout China to stem food loss related to spoilage. Port developers and planners, too, are accommodating increased reefer business with additional reefer outlets and other requirements necessary to sustain the cold chain. Last March, Icelandic liner Eimskip initiated direct ocean container service from Europe to Portland, Maine bringing new shipping options to the region’s seafood companies. Cold storage operators are looking to add new facilities at the Port of Portland, while the Maine Port Authority installed 150 new reefer container plugs at the Port. The Port of Long Beach’s Middle Harbor Redevelopment Project, which will eventually become the largest automated terminal in the country, according to developers, will include 2,250 reefer plugs to handle growing refrigerated cargo volumes. Join port, economic development, transportation, and cold storage executives to learn how a holistic approach to supporting the global cold chain is ultimately benefitting reefer shippers

Location: Seaview Ballroom, Lower Level, Hyatt Regency Long Beach

Brooks Royster, President, MTC Logistics

Thomas Finkbiner, CEO, Tiger Cool Express
Marcel van Dijk, Business Development Manager, Port of Los Angeles
Diogo Lobo, President, Logistics, Lineage Logistics