Craig Mygatt, Managing Director, Sealand — A Maersk Company Americas

Craig Mygatt, Managing Director, Sealand — A Maersk Company Americas

There is plenty of activity in the digital arena with new platforms coming online regularly. Undoubtedly, the information flow will become quicker and more transparent, benefitting shippers managing challenging supply chains and removing “black holes” of information.

Over-the-road trucking and rail still need improvement, but expect the gap to close quickly. With all the excitement around digitalization, we cannot lose the importance of people. A strong customer service-oriented culture combined with training, tools, and online capabilities is the winning formula.

When situations occur, and they do, helping customers through the challenge and successfully steering the result is what creates differentiation and value. With shipping lines looking to move upstream in the supply chain, this will only become more important. Hire and invest in your colleagues to set up for success. Customers will reward you with their trust and business.

ARO Category: 
ARO Issue Year: