The Network Model for Business: Moving Beyond the Value Chain

The importance of value chains is obvious to everyone who's been in the supply chain industry for at least a few years.  But maybe it's time to revisit the model.  Does a "chain" accurately represent modern commerce?  

In the past, businesses only needed to interact with those "before" and "after" themselves in the supply chain.  But not anymore.  Demanding consumers, instantaneous fulfillment, global markets - all these factors require better visibility into the entire supply process.  The "chain," in other words, is broken.

 This paper talks about a new paradigm for the supply process: a "network" model for business. 

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