READING, Pa., Oct. 9, 2013 – Penske Used Trucks has simplified and modernized online truck shopping for its customers with the launch of its new mobile website http://m.penskeusedtrucks.com which sells a wide range of commercial heavy-duty semi-tractors, medium-duty straight trucks, light-duty trucks, and semi-trailers.
“Our full inventory is available on the mobile site and we update it daily,” said Jack Mitchell, Vice President Remarketing at Penske Truck Leasing. “On any given day, there are 4,000 box trucks, tractors, trailers and related commercial transportation equipment listed for sale.”
The new mobile website for Penske Used Trucks has larger navigational items, simple icons and minimal text allowing smartphone users to search, compare and review the company’s extensive catalog of vehicles for sale. Tablet users are directed to Penske’s desktop version.
“Traffic to our site from smartphones has tripled over the past two years,” said Ann Cosfol, Director of Interactive Marketing, Penske Truck Leasing. “Our goal with the new mobile site is to provide our customers with the same search, compare and share experience they currently enjoy with our desktop version.”
Customers still complete their used truck purchases by contacting Penske Used Truck’s call center at 1-888-803-5675. Penske’s innovative use of technology in marketing its used vehicles online recently earned it fourth place on the 2013 InformationWeek 500 list.
Penske Used Trucks is a leading seller of high-quality, late-model used commercial trucks to retail, wholesale, used truck dealers, and corporate fleet buyers. It is a business unit of Penske Truck Leasing. Watch for daily used truck specials via Twitter by following @PenskeUsedTruck or search inventory at www.penskeusedtrucks.com.
Penske Truck Leasing Co., L.P., headquartered in Reading, Pa., is a joint venture of Penske Corporation, Penske Automotive Group and General Electric Capital Corporation. A leading global transportation services provider, Penske operates more than 200,000 vehicles and serves customers from more than 1,000 locations in North America, South America, Europe and Asia. Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, used truck sales, transportation and warehousing management and supply chain management solutions. To learn more about Penske's products and services please visit www.GoPenske.com and our "Move Ahead" blog. Connect with Penske on social media: Facebook, Twitter, LinkedIn, Google+ and YouTube.