In mid-March, Hapag-Lloyd plans to launch its fixed-day, weekly Sweden Denmark Express service, which connects ports in Denmark and Sweden with the container line’s global network via Hamburg, Germany.
The port rotation of the new service will be as follows: Hamburg; Copenhagen, Denmark; Helsingborg, Sweden; Aarhus, Denmark; and back to Hamburg.
The SDX service will be operated with one vessel, the Jessica B., which is scheduled to depart for the first time from Hamburg on March 14.
The service will extend Hapag-Lloyd’s port coverage in the Baltic Sea and further cater to short sea shipping requirements, according to the container line.
Last month, Hapag-Lloyd and CSAV signed a memorandum of understanding regarding a possible merger of their container shipping services, which would create the world’s fourth largest carrier, according to Alphaliner. Some analysts don’t believe the merger will dampen the competitive nature of the market in the long term.
In JOC’s Annual Review & Outlook 2014, the president of Hapag-Lloyd (America), Wolfgang Freese, stressed the need for ocean carriers to integrate quality service into their business plans in order to remain competitive.