The Panalpina Group is realigning its regional setup to establish a fourth region, comprising the Middle East, Africa and the Commonwealth of Independent States.
The region, headquartered in Dubai, United Arab Emirates, will come into effect on Jan. 1, 2014. It is the supply chain management company’s fourth identified region. Countries in the current region of Europe, the Middle East, Africa and CIS will be split between the new MEAC and Europe regions.
To complement the new region, Panalpina also appointed Karl Weyeneth as chief commercial officer. He will be responsible for sales, marketing and quality, as well as the company’s operations transformation program. Weyeneth has acted as Panalpina’s chief operating officer since 2008.
Furthermore, Peter Triebel will run the new MEAC region and join Panalpina’s executive committee. Triebel started his career as an export manager at Swiss freight forwarder Jacky Maeder and acted as its CEO when the company was acquired by Panalpina in 1999. Since then, he has held various senior management positions for Panalpina in Europe, Africa and Asia. Triebel is currently area manager for Northwest Europe.
“Becoming ever more customer-focused is at the very top of our agenda,” said Peter Ulber, the firm’s CEO, in a written statement. “By introducing the MEAC region and appointing a chief commercial officer to our executive board, we are moving yet closer to our customers to better serve their individual needs.”
Additionally, the COO function will be dissolved, meaning that the global heads of air freight, ocean freight and logistics will report directly to the CEO.
“Moving forward, the two dimensions of our matrix organization, the products and the regions, will be equally balanced,” Ulber explained.
Panalpina noted that it expects the new region will reduce the complexities associated with the current setup, and make it easier to tap into the “many business opportunities” in the “fast growing” markets between Port Elizabeth in South Africa and Sakhalin in Russia.