Karen Jones has joined Ryder System as senior vice president and chief marketing officer, reporting to Chairman and CEO Robert Sanchez.
In this newly created role on Ryder’s leadership team, Jones is responsible for leading both the Fleet Management Solutions and Supply Chain Solutions marketing departments and integrating the management of all marketing and brand related activities across the transportation, logistics and supply chain management solutions company.
“Ryder’s brand is widely known and associated with safety, reliability, and quality, a reputation the company has earned by delivering on its promises to customers for 80 years,” Sanchez said. “By bringing together the solution-specific expertise of our FMS and SCS marketing organizations under the leadership of a proven brand builder like Karen, we will be able to make better use of the Ryder brand to drive innovation and growth.”
Jones comes to the company from NRG/Reliant Energy, where she served as chief marketing officer. While with NRG/Reliant Energy, she was responsible for launching the company’s new corporate brand and led the introduction of new solar products and other services. Before that, Jones served as senior vice president of marketing for DHL Express North America, where she was responsible for all areas of marketing. Her prior career included positions with Hewlett Packard and Compaq Computer Corp. Jones has a B.A. in journalism from the University of Houston.