New Zealand exporters are operating at a serious disadvantage because of a lack of language and cultural awareness skills, according to a new study.
The DHL Express NZ exporter survey found that exporters faced serious business challenges because, where English is not the primary language of the market they export to, 91 percent do not speak the relevant second language.
Moreover, while 62 percent of exporters admitted it was important to speak the language of the market they were attempting to access, only 47 percent said they would consider actually learning that language.
“What is noteworthy is the extent to which this is impacting exporters,” said Tim Baxter, country manager, DHL Express New Zealand. “Another way of looking at it is that every second business transaction an exporter is conducting to a market where English isn’t the primary language is potentially being held up or costing the exporters business.”