The so-called Millennial Generation, with its native fluency in digital technology and natural aptitude for multitasking, could have been made for logistics.
That may give companies such as Transplace and Coyote Logistics an advantage when competing with other potential employers for new graduates. “This generation really has grown up in the digital media age,” said Adrianne Court, chief human resources officer at Transplace. “They all have cell phones, and they all use social networks. They get how important it is to invest in leading edge technology. They’re multitaskers, and they tend to be entrepreneurial and very goal-oriented. That helps them gravitate toward companies like Transplace.”
The rapid development of information technology since the 1980s fueled the growth of the non-asset third-party logistics industry, and the technology a 3PL can bring to a potential customer is key to its value. So are employees who can use that technology skillfully to solve unique supply chain problems for individual customers.
Transplace has had a good reception on college campuses, she said, where it is a fairly new player in the world of career days and employment fairs. At a recent Penn State hiring fair, Transplace received more than 100 resumes in one day.
“The Millennial Generation is looking for an employer that will invest in them and develop them, provide a unique workplace and culture,” Court said. “We’re really trying to let them know we’re a company that understands their generation.”