The IT capabilities shippers value most are directly related to execution-oriented activities and processes such as transportation, warehouse/DC management, electronic data interchange and visibility. For shippers operating in emerging markets, visibility is ranked at the top of the list, according to the 2012 16th Annual Third Party Logistics Study.
To meet that demand, Penske Logistics developed its own warehouse management system when it entered the Brazilian market in 1998. “When we first went down there, the best-of-breed providers that exist today weren’t around,” said Joe Dagnese, senior vice president of global sales. “We had to develop our own WMS.”
At the time, much of the functionality needed to operate a warehouse management system in Brazil wasn’t available in off-the-shelf products. For example, Portuguese language requirements and the complexities around Brazil’s tax environment required Penske to seek the help of local partners in developing its own product.
The goal is to have a standardized platform, something Penske is working toward in Brazil and China, its two key emerging markets.
Technology is playing an increasingly important role for German logistics provider Dachser in Africa and other emerging markets, not only for retail imports but also for export commodities, said Frank Guenzerodt, president and CEO of Dachser Transport of America.
Contact David Biederman at email@example.com.