Despite economic uncertainty, companies are expected to expand support of green logistics initiatives in 2012 and are looking for technology to help.
Experts say shippers are using a variety of new tools for measuring and monitoring carbon emissions and investing in hybrid technologies.
As recently as 2009, green logistics was widely regarded as a burdensome expense. But companies now link it with fuel efficiency and savings, said Jordi Avellaneda, head of green logistics for Damco, the logistics division of A.P. Moller-Maersk.
Given the interdependency of supply chain partners, green logistics lends itself well to current trends to collaborative, multi-enterprise networks, he said.
“In the past, people just wanted to focus on their own stores and fleets,” Avellaneda said. “Now they want to track the overall supply chain.”