A new management style is becoming evident at YRC Worldwide and its long-haul subsidiary YRC, as new CEO James L. Welch and YRC President Jeff Rogers streamline management to establish a clearer chain of command.
Welch started in September by eliminating the positions of chief operations officer, chief marketing officer, chief administrative officer and chief customer officer. Rogers followed in October with a reorganization that eliminated the positions of six executives, including several long-serving vice presidents.
“I believe in less leaders and more leadership,” Rogers said. “I like pushing decision-making further down the organization where more activity happens. I accomplish that by getting leaders out of the way. They create bottlenecks.”
As YRC Worldwide expanded from 2003 through 2006, buying companies in North America and China, the company added more layers of management than a wedding cake. “Flattening” YRC’s organization will speed decision-making, Rogers said.
His goal is to have “less overhead structure, less reporting and more resources on the front line where it matters,” with shippers. “I’m going to set a clear direction for people, but then I expect people to take it and run,” he said. “Everything doesn’t have to come back up to me, but people need to execute.”